Business World The World Cup of adverts: How brands are competing to entertain, not simply sell Zann June 11, 2026 1 min read 16 Kim Kardashian, Timothée Chalamet and Susan Boyle feature in ambitious ads ahead of the World Cup. Continue Reading Previous: World Cup 2026: Are Americans excited about World Cup?Next: ‘They destroyed the future’: Palestinian anger at rise in Israeli demolitions in East Jerusalem Leave a Reply Cancel replyYou must be logged in to post a comment. Trending Now Kylian Mbappe: How France striker became his country’s record scorer 1 Kylian Mbappe: How France striker became his country’s record scorer June 16, 2026 Jan Paul Van Hecke: Tottenham agree £52m deal with Brighton for defender 2 Jan Paul Van Hecke: Tottenham agree £52m deal with Brighton for defender June 16, 2026 World Cup 2026: Snakes causing concern in training camps 3 World Cup 2026: Snakes causing concern in training camps June 16, 2026 World Cup 2026: The Kansas city taking Algeria into its heart 4 World Cup 2026: The Kansas city taking Algeria into its heart June 16, 2026 World Cup 2026: What do Thomas Tuchel’s England defensive picks mean for Trent Alexander-Arnold? 5 World Cup 2026: What do Thomas Tuchel’s England defensive picks mean for Trent Alexander-Arnold? June 16, 2026 England vs New Zealand: Spectre of Ben Stokes hangs over hosts in second Test at The Oval 6 England vs New Zealand: Spectre of Ben Stokes hangs over hosts in second Test at The Oval June 16, 2026 Related Stories Kylian Mbappe: How France striker became his country’s record scorer 1 min read Business World Kylian Mbappe: How France striker became his country’s record scorer June 16, 2026 1 Jan Paul Van Hecke: Tottenham agree £52m deal with Brighton for defender 1 min read Business World Jan Paul Van Hecke: Tottenham agree £52m deal with Brighton for defender June 16, 2026 8 World Cup 2026: Snakes causing concern in training camps 1 min read Business World World Cup 2026: Snakes causing concern in training camps June 16, 2026 1 World Cup 2026: The Kansas city taking Algeria into its heart 1 min read Business World World Cup 2026: The Kansas city taking Algeria into its heart June 16, 2026 3 World Cup 2026: What do Thomas Tuchel’s England defensive picks mean for Trent Alexander-Arnold? 1 min read Business World World Cup 2026: What do Thomas Tuchel’s England defensive picks mean for Trent Alexander-Arnold? June 16, 2026 4 England vs New Zealand: Spectre of Ben Stokes hangs over hosts in second Test at The Oval 1 min read Business World England vs New Zealand: Spectre of Ben Stokes hangs over hosts in second Test at The Oval June 16, 2026 3